Website Maintenance is Key to a Successful Website…
Your website requires maintenance to keep the site working properly! Simple!!! – avoiding maintenance is like never putting oil or petrol in your car… how far would you get driving your car? Hmm not too far before it would need a new engine. Well it’s the same for your website. It should be always updated with new content and online ready for customers conveying the best of your business online.
Websites Are Not a “Set and Forget”
If you don’t have website maintenance carried out monthly, you may actually be throwing money out the window. When visitors go to a website and find things wrong with it, they often don’t stick around. Many website owners never check their website to see how it’s functioning. Missed website issues or downtime can lose you potential customers.
The Benefits of Maintenance
Many people don’t realize the benefits of site maintenance:
The website performance, it’s load time, downtime and up-time, is all dependent on the WordPress software and plugin functioning as they should.
The website growth, it’s fresh content, analytics monitoring and design changes, is all dependent on you having someone making sure all updates to the website are done in a smooth and error-free fashion.
When we build a website we like to take care of it!!! We take great care to first backup the website, and check the website after our updates for any issues. Our software keeps a record of plugins we update so if there is ever an issue we see what plugin version was changed and revert back. Also included in our monthly maintenance report are the performance and security scans. If in the event we ever catch a plugin issue, it becomes a support ticket and we address it before you ever know there’s a problem.
Dangers of Do It Yourself Maintenance
Doing it yourself could cost you more time and money than you may think! Updating from your WordPress admin would cause you not to have a record of what was done, or if a plugin created an issue a couple weeks later. Would you know when your last back up of the site was? You would need to revert back to backup which could possibly result in losing recent content changes, sales, images…the list goes on!
It costs more to FIX IT than to Maintain
I’m not a mechanic so I wouldn’t just try and fix my broken car. If you try and fix your website yourself, in which case you may do further damage and would leave you paying the (sometimes hefty) price for someone experienced to fix it. Just like your car, it costs more to fix it than it does to maintain it properly. Regular oil changes help keep your car running properly, regular site maintenance helps keeps your web site running properly! – easy!!!
Call in a Professional
Why not deal with what you know best and let us deal with what we know best? Why try to maintain your own website if you’re not a web professional? By securing an experienced web professional to update and maintain your site properly you are actually saving potential lost sales and visitors.
If you’re interested in securing a web care plan for your web site, contact us to learn how we can keep your site in proper working order.