It’s a common misconception that a brand identity is just a logo or visual design elements. Your brand identity is more than just a logo.
Your branding helps you to convey your business and your story to the world. A great brand identity will help customers to recognise you instantly.
Telling the story of your brand goes far beyond an attractive colour palette and a distinctive logo. Brand identity encompasses visual, linguistic and strategic communication between you and your target audience.
A Winning Website Project
Successful website projects are a collaboration between you (the client) and the design agency or web designer that you’re working with.
Whilst you need the expertise of the designer to put together a beautiful website that suits the intended purpose, the designer, in turn, needs you to communicate effectively on a regular basis.