Proudly South Australia, Matt and Jon are two brothers who’s passion lies in helping people enjoy the best of the South Australian climate, creating living areas that move from inside to outside easily so everyone can spend time enjoying our beautiful State. They needed a logo which would appeal to their target audience and also convey the essence of the business. It needed to be easily recognisable and able to be transferred to uniforms and signage.
We started the project with research into the competitors in the Landscape and Building industry and to peek at what they were doing, what types of icons were being used and working well for them and to see if we could pursue other options to get the Imagine boys the best results.
The logo design was structured around the goal of appealing to the target audience by sketching icons they would be interested in like a house structure and garden. We positioned a leaf at the bottom of the house structure to convey both elements of the business, landscape and building. Bold earthy tones of colours were used to compliment the logo.
The overall design was sleek, professional and clean with a style that compliments Imagine Build and Landscape business.
The logo has been replicated onto uniforms, business cards, website and other various print media. It has helped to shape the brand and position Imagine Build and Landscape as professionals in the Building and Landscaping industry in South Australia.