Radha teaches Yoga classes around South Australia and needed a logo, website and various other print media products as a source for her students to find out and book classes along with other events. The website needed to gain new students through organic search results and outrank established competitors. Radha also wanted a great looking and professional website that would appeal to new students once they arrived at the website.
We started the project with research into the competitors in the Yoga industry and to peek at what they were doing, what was working well for them and to see if we could pursue other options to get Radha the best results.
The website design was structured around the key goal of getting students to book into classes and to see when classes and workshops were being held. We positioned a calendar of upcoming classes prominently on both desktop and mobile devices so it’s always easily viewable from any page. Other elements on the page were created to convey Radha’s services effectively, showcase her classes and to build trust with her tribe.
The overall website design was modern, professional and clean with a style that compliments the Adelaide Yoga Therapy brand.
Within 3 months after the new website was launched Radha commented on an increased volume of new students to classes and her private lessons within the service area.